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Southern Ocean Soda Company is proudly owned by the lovely folks at Tasmanian Tonic Company, and was launch mid-pandemic as an alternative to their famously delicious tonic syrups.
The branding for Southern Ocean Soda needed to communicate the wild rugged coastline of the Southern Ocean that greets the Tasmanian coast, uniquely as it is bold and full of history. With the vintage-print-esque illustration of South Bruny Lighthouse, looking out over the wide open Southern Ocean, the brand captures the essence of the southern Tasmanian coast.
Developing the packaging saw a modern approach, with bright, but muted tones, inspired by the natural native flavours of the soda and syrups.