Australian Wildlife Education

Australian Wildlife Education is an online learning platform bringing programs right in to your classroom or home by Jodie Creek, Wildlife Educator in Cairns Australia.

Jodie approached Kat to help bring this new approach to life in March 2020. The brand needed to incorporate the uniqueness of Australian wildlife, an element of learning/education and appeal to educators. It also needed to feel at home in the digital world, with the majority of the new brand’s use being online.

In creating the brand, Kat drew influence from indigenous symbols, being the ‘W’ in the brand mark, evolved from the Australian Aboriginal symbol for emu. This fitted the brief well, capturing not only the wildlife aspect, but also the Australian cultural and significance to our rich history. The symbol lent itself well to become a device throughout the branding, being developed into a pattern and design element.

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